Marketing & Publicity

Marketing & Publicity · Distribution · Podcast | 02.25.26 Live Events, Real Results: Marketing, Logistics & Sales Tips for Independent Publishers
by JuLee Brand

In a crowded marketplace, a well-executed in-person event can do more than sell books—it...

Marketing & Publicity · Webinar | 02.17.26 BISAC Codes 101: Workshopping Your Book's Best Codes for Discoverability
by Connie Harbison, Wiley Barnes, Troy Johnson, and Kirk Whisler

Presented by publisher members of the IBPA DEI Committee and BISG, this webinar will cover what...

Marketing & Publicity · Article | 12.08.25 The BLK Bestsellers List: Celebrating Black Authors and Their Books
by Troy D. Johnson

Books by Black writers have been historically marginalized in the publishing industry. The goal...

Marketing & Publicity · Article | 12.08.25 From Author to Authorpreneur: 10 Scalable Strategies for Success
by Eryka Parker

Becoming a published author is a major milestone, but it’s just the beginning....

Marketing & Publicity · Webinar | 12.04.25 Email Lists: Building, Managing, and Segmenting to Reach the “Right” Readers with the “Right” Book
by Juliet Wills

Want to reach readers who’ll love your books? A targeted email list is your key to success...

Marketing & Publicity · Podcast | 10.30.25 Best (and Worst) Book Marketing Strategies
by Lee Wind

The question that IBPA staff probably gets asked the most by publishers is: How do I...